How you intend to use Media Language to target your intended audience,
How you intend to use Media Representations that are appropriate to your intended audience.
The statement of intent is a document that you need to write detailing some aspects of your production, like how you intent to use media language to target your audience and the type of representations you will use to appeal to your target audience.
My educational magazine is aimed towards a younger audience (11-12 year olds) preferably for girls going into secondary school and trying out makeup. The purpose of this is to prevent chemicals from harming their skin and health through the products they may use. It will include factual information based on what the chemicals within the makeup products can affect them and how it may go forwards into cancer and harmful diseases if it's gone seriously bad. To gain attention and spread awareness of this, I will include Media Language in my magazine and additionally add little extra photos represent the impact it has, which comes into the layout. An example of me using Media Language is the typography which will be engaging for the target audience, the colours I will add to the text is pink, yellow etc. As they are girly and bright colours, the font will be bold and big and lastly the name of my magazine will be 'Health and Beauty' so they understand what the theme and topic my magazine is trying to cover and spread a message of.The front cover will be a young girl (maximum age 16) wearing makeup and will have 3 other small images with skin breakouts and the aftermath of using makeup supplies.
Additionally, there
may be makeup brands which don’t require or have any destructive chemicals that
girls may use, examples being RMS
Beauty, Josie Maran and Alima Pure – which are all natural and organic.
Young female girls may not be aware of the impacts as they focus more on hiding
their insecurities such as acne on their face and to look attractive. My
magazine will start off with a nice approach to makeup to hook the audience in
and not make them think negatively against makeup, mentioning how although
makeup may consist of toxic chemicals, there are many other global brands which
make and have makeup which is essential for your skin and health and will not
cause any damage.